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When Activision Blizzard CEO (ATVI) Bobby Kotick said yesterday his company needed to work on penetrating the Chinese market, he wasn't kidding. The company's World of Warcraft: Wrath of the Lich King, a blockbuster hit in the West, has been banned from sale in China by Chinese government censors.
China-based JLM Pacific Epoch: The government has rejected two applications by the second expansion for The9's (Nasdaq:NCTY) licensed MMORPG World of Warcraft, "Wrath of the Lich King," since China's Spring Festival (January 25 - February 1), reports Sohu quoting unnamed sources. The applications were rejected due to content that didn't meet requirements, including a city raid and skeleton characters; the submitted version did not contain WLK's Death Knight first hero class, said the insider.
WoW game developer Blizzard Entertainment recently deleted a link on the game's North American site to the site's simplified Chinese version, said the report.
China-based JLM Pacific Epoch: The government has rejected two applications by the second expansion for The9's (Nasdaq:NCTY) licensed MMORPG World of Warcraft, "Wrath of the Lich King," since China's Spring Festival (January 25 - February 1), reports Sohu quoting unnamed sources. The applications were rejected due to content that didn't meet requirements, including a city raid and skeleton characters; the submitted version did not contain WLK's Death Knight first hero class, said the insider.
WoW game developer Blizzard Entertainment recently deleted a link on the game's North American site to the site's simplified Chinese version, said the report.
New World Of Warcraft Banned In China
www.businessinsider.com
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