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Nikon is acquiring RED Digital Cinema, the company founded by Jim Jannard (founder of Oakley) and best known for digital cinema cameras including the RED One 4K and V-Raptor X. Exact terms of the deal were not disclosed in Nikon’s press release, which outlined how RED will become a wholly-owned subsidiary of the camera company.
Nikon hopes to use the deal to expand into the professional digital cinema camera market, drawing from RED’s “knowledge in cinema cameras, including unique image compression technology and color science.” RED boasts that its cameras have been used to film numerous major films and TV shows, including multiple Marvel productions like Guardians of the Galaxy Vol. 3 and Captain Marvel, nature documentaries like Planet Earth II, and TV shows like Squid Game, Mindhunter, Peaky Blinders, and The Queen’s Gambit.
RED president Jarred Land announced the news on Instagram with an image followed by “Heh heh heh...”
www.theverge.com
Nikon hopes to use the deal to expand into the professional digital cinema camera market, drawing from RED’s “knowledge in cinema cameras, including unique image compression technology and color science.” RED boasts that its cameras have been used to film numerous major films and TV shows, including multiple Marvel productions like Guardians of the Galaxy Vol. 3 and Captain Marvel, nature documentaries like Planet Earth II, and TV shows like Squid Game, Mindhunter, Peaky Blinders, and The Queen’s Gambit.
RED president Jarred Land announced the news on Instagram with an image followed by “Heh heh heh...”
Nikon is acquiring US camera manufacturer RED
RED will become a subsidiary of Nikon.
www.theverge.com
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