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(CNN) -- Once considered a cult pastime, video games have grown immensely in the last 30 years to become a mainstream fixture alongside movies and music.
But you wouldn't know it by how often players finish their games.
In fact, the attrition (or bounce rate) of video games is pretty pathetic. "What I've been told as a blanket expectation is that 90% of players who start your game will never see the end of it unless they watch a clip on YouTube," says Keith Fuller, a longtime production contractor for Activision.
That's a lot of unfinished games.
And it doesn't get much better when isolated to just avid gamers.
"Just 10 years ago, I recall some standard that only 20% of gamers ever finish a game," says John Lee, VP of marketing at Raptr and former executive at Capcom, THQ and Sega.
But you wouldn't know it by how often players finish their games.
In fact, the attrition (or bounce rate) of video games is pretty pathetic. "What I've been told as a blanket expectation is that 90% of players who start your game will never see the end of it unless they watch a clip on YouTube," says Keith Fuller, a longtime production contractor for Activision.
That's a lot of unfinished games.
And it doesn't get much better when isolated to just avid gamers.
"Just 10 years ago, I recall some standard that only 20% of gamers ever finish a game," says John Lee, VP of marketing at Raptr and former executive at Capcom, THQ and Sega.
Why most people don't finish video games
Once considered a cult pastime, video games have grown immensely in the last 30 years to become a mainstream fixture alongside movies and music.
edition.cnn.com
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